Popular football video game FIFA may cease to bear the name of the World football governing body FIFA starting from the 2023 version and FIFA 22 may be the last with the name after the makers Electronic Arts (EA) began the review of their naming rights.
The video game has had the name FIFA since 1993 when the game first came into the world market, but as the partnership approaches 20, it may be the end of the use of the name though other licenses and use of names may remain throughout the game as only the naming right is under review.
The deal between EA and FIFA contributes to an important part of FIFA revenues. In 2020 when the global pandemic halted football activities around the world, FIFA made more money from the game than it made from football. FIFA made $158.9m from licensing right in 2020, more than half of its total revenue of $266.5m.
"As we look ahead, we're also exploring the idea of renaming our global EA SPORTS football games. This means we're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world." EA CEO Cam Weber said.