Why is Arsenal owner unwilling to sell the club despite a billion dollars offer?

After the fallout of the European Super League, Arsenal fans began a protest both online and physically calling for the stepping down of club owners Kroenke Sporting Enterprise, a move which had the support of club legends Ian Wright and Thierry Henry.

Spotify CEO and a passionate Arsenal fan Daniel Ek made an official bid of £1.8bn to take over the ownership of the club and it was immediately rejected by KSE who made it very clear that the club wasn't for sale and has maintained the same position ever since despite many offers.

"Lots of parties, all over the world [have made offers]. Arsenal Football Club is a global thing and there are people paying attention all over the world and there’s people who want to get involved in this club all over the world. The club is not for sale. We’re just getting started." Josh Kroenke said.

The Kroenkes are criticised for lack of investment in the club due to lack of interest in football but the Americans have made their stance clear and made a statement by investing £150m on signings in the summer.