According to information from Spain, Barcelona would receive about 9 million euros for the new stamp that will appear on one of the sleeves of the main team's jersey. They have not made it official yet, but they would announce it in the coming weeks.
It is about Chiliz, the same ones from Fan Tokens and Socios.com, the same ones who have been with the club for some time, but who would now include one more brand in the Blaugrana garment. This is also a company in charge of the interaction of the fans with the internal of the team, in a digital way.
The negotiation between the parties would run until 2022, which in a separate section also indicated that: “in a new digital and commercial context for Barcelona, in the middle of the pandemic, Barça and the blockchain services company Chiliz reached an agreement in February 2021 as a partnership”.
This brand would replace Beko, the Turkish appliance company that until a while ago was a sponsor of the institution, but until recently it stopped being present in the main shirt, to only be part of the front of the clothes of training.
“Good relationships have allowed us to open new business avenues. Until this month of November 2021, the Barça club has 29 sponsors, eleven less than there were in April 2019, when the historical record of 40 was achieved", is another part of the information provided by the traditional Catalan media.