Barcelona needs millions, although it will not be sold to the highest bidder. While Ousmane Dembelé and Bayern's interest in some of the Culé team figures stand out in the morning of the entity, in Catalonia they assure that Joan Laporta has put a price on whoever wants to keep Rakuten's place as the main sponsor of the club's shirt.
Let us remember that the Japanese company will leave Barcelona at the end of the season as a result of the havoc that the pandemic has caused the company and the mistreatment that it claims to have received in Barcelona from the Catalan club. Laporta was never interested in following the hand of a Rakuten that directly recalls the times of Josep María Bartomeu.
Eduard Romeu, vice president of Barcelona, went to TV3 to explain that they are looking for the new main sponsor of the Culé shirt and how much they will begin to hear offers: "We do not look at the current value, if not at the pre-pandemic. wearing the name on the shirt has to pay for it".
Specifically, Barcelona will ask companies interested in keeping Rakuten's place for 55 million euros for each season that are related to the club. The team needs millions and even with the difficult times that the world economy maintains, they will not cease in their intention to take advantage of a brand with hundreds of millions of fans in the world.
This would be the first step for, as Eduard Romeu assured, that Barcelona reaches revenues of 1,500 million euros when the term of Joan Laporta ends in 5 years. Although the bet seems exaggerated, the economic reality of the team invites you to think only big if you want to avoid what would be a catastrophe in the future of the club.