Messi will appear in an advertisement at the Superbowl! How much will he earn?

The NFL in the United States is close to reaching the most anticipated moment of the year, that is, the Superbowl. This February 11, the Superbowl will be played and will also feature Lionel Messi in an ad for Michelob Ultra!

Related News: Liverpool drew to Fulham but advances to the EFL Cup final to face Chelsea

Michelob Ultra also confirmed it on its social media: "In this #SuperBowlLVIII, Messi shows that it is worth waiting for a superior light beer"... Now, it is estimated how much money they would have paid Lionel Messi for the advertisement.

This was reported by El Comercio: "The advertising price of half a minute during the 2020 title game, which culminated in the Chiefs' victory over the San Francisco 49ers, was higher than in 2021; it cost 5.6 million. Feb 7, 2023" This is the most expensive advertisement to date, and it is expected that in 2024 the record will be broken again, probably with Messi's!

Related News: Chelsea FC advances to the EFL Cup final after destroying Middlesbrough

But, how much would Messi charge to appear in said advertisement?

First of all and to put it in context, Lionel Messi registers an average income per Instagram post of 1.17 million dollars. Now, if we calculate it with a TV advertisement, with everything that that represents, the cost could be a little more than double.

According to studies in American media, Lionel Messi could charge close to 2 million dollars for a short advertisement at the Superbowl this February 11!