Our essence
About Us
Discover the story, purpose, and principles that guide El Futbolero USA, the leading digital soccer portal in the United States within the Alivia Media ecosystem.
History and background
El Futbolero USA is a digital portal specializing in news, analysis, and opinion on American and international soccer. It is part of Alivia Media, a leading group in digital communications that currently operates more than 56 sports news outlets in Latin America and Europe.
With thousands of daily readers, El Futbolero USA has established itself as one of the go-to platforms for soccer fans across the country, delivering up-to-date information, analysis, and close coverage of Major League Soccer, the USMNT, and the biggest tournaments in the world.
We cover the daily news of the most prominent clubs and competitions: Atlanta United, LAFC, Inter Miami, Seattle Sounders, and all MLS sides, as well as the USWNT, the Premier League, Champions League, and other top leagues — always with a critical, agile perspective focused on what matters most to the fan.
Mission and vision
Mission
To inform and connect American soccer fans with quality, authentic, and relevant content. To be the bridge between a fan's passion and the world of the game, with a modern, transparent, and direct view of every story.
Vision
To be the most influential digital soccer portal in the United States, establishing ourselves as the number one source of sports information and opinion in the country and expanding our presence throughout the Americas.
Values and editorial code
At El Futbolero USA we follow editorial principles based on accuracy, independence, and informational responsibility. We are an independent outlet with no direct ties to clubs or federations, and we maintain a firm commitment to transparency and credibility in every publication.
