International Leagues

The millionaire fund Italian Serie A will receive in new TV rights deal

Italian Serie A is set to profit from a new TV rights deal with a Chinese company that is willing to pay €330m which will help boost the league's finances.  

Italian Serie A
Italian Serie A

Italian Serie A seems to be finding a way out of its current TV rights issue and financial troubles for its clubs as a Chinese company is proposing a fairly lucrative deal to the league. The deal will help the club profit some good millions off the deal with Inter Milan set to be the biggest beneficiary.

As reported by Il Sole 24 Ore, a Chinese company Wanda Sports who own a media and sports marketing company called Infront Italy want to buy the TV rights for Serie after the collapsed deal with beIN Sports due to the conflict between Qatar and Saudi Arabia.

The deal will run for a period of six years of two three years, 2024-2027 and 2027-2030 and would offer the league a revenue of €330m to show its live matches within that period of time. The league board are yet to accept the offer as they possibly look out for better offers.

Inter Milan is one of the worst hit clubs financially in Italy. The club won the league last season but could not help the finances of the club to stability. They parted ways with title winning manager Antonio Conte and also sold their best player Romelu Lukaku to Chelsea for £97.5m.

Elijah Odetokun

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