Florentino Pérez and an agreement that places Real Madrid at the top of the world

For the Real Madrid here are no borders, globalization has undoubtedly allowed the Spanish club to expand its vision, its outlook and become a heritage of this sport. At the beginning of the century, without a doubt, one of the key moments in the club's history occurred with the arrival of The Galactics, and the expansion of the club's networks to Asia, Africa and America. Now a new agreement makes Florentino Pérez set the course for the future of an institution that transcends Spanish football, and will also mark the history of one of the tourist destinations with the greatest projection in the world.

With the help of Visit Dubai, the merengue team has signed one of the largest agreements in its history, in order to expand its brand throughout the world, and increase income for the potential tourist destination. This alliance becomes part of both the men's and women's teams and will be the first time in the club's history that it has a country brand as a sponsor, promoting its activities in Spain and the commercial and infrastructure activities, that will be carried out in said territory.

Emilio Butragueño, the Director of Institutional Relations of Real Madrid, points out the following: “We are very proud of this new collaboration with Visit Dubai as the Club's first Official Destination Partner. Dubai is a destination that seeks excellence in all its leisure offerings, a value shared by the Club. We are delighted to bring this exciting tourist destination closer to our millions of Madrid fans around the world.”

For his part, Issam Kazim, the CEO of DCTCM, the delegate organization for the agreement from Dubai, comments: "We are delighted to begin our journey with Real Madrid as a global partner. This collaboration between Dubai and the best club in the world, which will change the rules of the game, is based on a shared vision and values, where each achievement serves as motivation to reach new heights. With our objective of consolidating Dubai's position among the top three global cities, this strategic alliance will leverage the strengths of a leading destination and the most celebrated team in the world, to globally reaffirm Dubai as the best city to visit, live and work."

An unprecedented place

The agreement frames the construction in Dubai of a Real Madrid theme park, work will begin next October. Although the amount available for such a work is unknown, it is known that it has been a desire of Florentino Pérez for many years, and that he has tried to carry out in places such as the United States, China and Australia. This would be the first club in the world to have a space of such characteristics.