International Leagues

The economic reason why the Barcelona - Real Madrid time was chosen

The programming of Barcelona 1 - 2 Real Madrid, redoubles LaLiga's commitment to its strategy to reduce the gap of 5,000 million euros in audiovisual income with the Premier.

Real Madrid vs Barcelona
Real Madrid vs Barcelona

The reinforced marketing strategy that LaLiga has undertaken in the Asian market has finally reached one of its greatest assets. The celebration of Barcelona vs Real Madrid, which ended with the visitor's victory by 2 to 1, was played, as it has been a trend in recent years in a markedly Asian schedule, warns of the will of the body that governs the Spanish competition to reinforce the bet of attracting an audience still little involved in its follow-up.

The positioning of the classic in a historically unnatural environment is conditioned by the greater roots of competitions such as the English Premier or the German Bundesliga, which have a niche in the market that is still unattainable for the League.

The decision to modify the Spanish broadcasting slots based on Asian customs that was implemented during the 2011-2012 season. Is that Barcelona vs Real Madrid is considered by everyone, one of the most important matches in the world. That is why, from La Liga, they consider it totally necessary to sell television rights to countries such as China, Japan or Korea, which are large volumes of viewers.

Alexis Almosnino

Digital Sports Journalist received at the university Tea & Deportea in 2016. Specialized in graphic media.+ info

Related Articles

More News

More News