Changes at the door: Inter will change its shield and main sponsor
Everything indicates that 2021 will be a year of changes for Inter, which would replace its shield, and would not renew its contract with its main sponsor.
As they fight to win their first scudetto since 2010, disrupting Juventus' hegemony after nine titles in a row, Inter continues to transform. So much so, that he surprised everyone with two novelties on his shirt, which will undoubtedly mark a before and after in the club's history. Having discarded, what had once been taken for granted, which was to change the name of the institution, new proposals are analyzed that are gaining more and more force.
In March, for their 113th anniversary, the Nerazzurri will change their shield. The Italian club will have a new graphic identity with a simpler logo, which will contain only two letters. In this way, the C and F, characteristics of the club's emblem, and its emblematic colors, especially blue, would be eliminated, as this new proposal would be based solely on black and gold.
And without a doubt, the other change will be as shocking as the one mentioned. It is the billionaire brand Pirelli, which would say goodbye to the Inter shirt after 25 years, and 235 million euros invested in the institution. In this way, the tire manufacturer leaves the doors open to a range of possibilities, which the Inter leadership will have to analyze, to take on their skin.
What was the first agreement between a club and a sponsor in football?
We must travel to Germany, to know the first antecedent of a soccer team, that celebrates a contract with a sponsor. This happened in 1973, when the liquor company Jägermeister signed with the Eintracht Braunschweig a financial sponsorship agreement. Since then, many brands have attached their name to that of the teams. Either because of their duration or their impact, some links are unforgettable. Pirelli and Inter is just one of those examples.
