Kaka was undoubtedly one of the best players of the last 20 years since in addition to being a great athlete; he generated millions with his sponsors and with the sale of shirts. Today that seems to have changed and the difference between what it generated before and now is millionaire. There are several reasons but it seems that one of Kaka's life decisions would not have pleased his sponsors.
When Kaka left Real Madrid for PSG one of the problems was in the arrangement of his contract since in Real Madrid Kaka took 50% of the profits for using his image. Although the number was not known, it is estimated that they were several million per season. That number is far from what Kaka charges today for each publication or promotion he does.
Kaka turned a lot to religion and that would have affected several sponsors who were loyal to the player. That is why the devaluation of its image was so abrupt to the point of not generating the same millions as before. When compared to other players who are constantly advertising things, Kaka lagged behind and doesn't have as many sponsors.
It is estimated that Kaka charges a figure between $ 50,000 and $ 100,000 per Instagram post. While it may seem like a big deal, former players like David Beckham are charging $ 300,000. Kaka must improve his public image if he wants to continue making money with his image but if his desire is to keep a low profile he is on the right track.