Super Bowl 58 broke record for most watched in US, World Cup views are higher

Super Bowl 58 will be an unforgettable event as the Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime. The event had many expectations, including the Apple Halftime Show with Usher and the game itself. Nielsen and Adobe Analytics revealed the official viewership numbers for Super Bowl 58, breaking historic records.

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AP News reports it was the longest Super Bowl game and the most-watched program in U.S. television history. Nielsen and Adobe Analytics report that the big Sunday game averaged 123.7 million viewers across TV and streaming platforms. The television channels airing the Super Bowl on Sunday were CBS, Nickelodeon, and Univision. Super Bowl 58 was streamed on Paramount + and the NFL's digital platforms. Another record the Super Bowl broke was that at least 202.4 million viewers watched a part of the game. The number is a 10% increase to last year's Super Bowl, in which at least 183.6 million people watched a part of the game.

One of the reasons why the game could have increased in viewership is Taylor Swift's appearance at the stadium. She was supporting her boyfriend, Travis Kelce, who plays for the Kansas City Chiefs. Another reason could be the number of services available to watch the game. Univision televised the Super Bowl for the first time in its history but is not the first Spanish-speaking television channel to air the Super Bowl as Telemundo has done in the past. According to AP News, Univision averaged 2.3 million viewers, the highest Super Bowl viewership for a Spanish-language network.

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The 2022 World Cup final pulled a global viewership of 1.5 billion viewers

FIFA revealed that the 2022 World Cup final had a global viewership of 1.5 billion viewers. 550 million international viewers watched the World Cup opener when Ecuador defeated Qatar 2-0. In the U.S., the average viewers during the 2022 World Cup was around 3.5 million viewers on FOX. It was an increase to the 2018 World Cup, which averaged around 2.7 million viewers. It is expected to reach new viewership records when the World Cup is hosted in the U.S., Canada, and Mexico in 2026.