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Tom Brady's return to New England was more expensive to watch than Lionel Messi's PSG debut was

By Alexis Almosnino

Tom Brady's return to New England was one of the events of the year. So much so, that in numbers it was reflected, even surpassing what the arrival of Lionel Messi to Paris Saint Germain meant.

Tom Brady's return to New England was one of the events of the year. So much so, that in numbers it was reflected, even surpassing what the arrival of Lionel Messi to Paris Saint Germain meant.

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The return of the Tampa Bay Buccaneers quarterback, Tom Brady, to New England had the fans excited in the preview, and while many of them were able to afford the high ticket costs to see him at the stadium, much others had to settle for following him through a screen.

These two teams had only met in nine opportunities, but in this tenth, the story was different, because all the spotlights were on Tom Brady's return to Massachusetts, to face the team where he won six championships.

Based on ticket values, the average price for this game was $1,101, ranking as the most expensive sporting event in the Boston area in the history. That is why many fans had to see the United States game through NBC broadcast. In addition, it reached all of Latin America through the different ESPN signals, and its Streaming platform Star +, and from the rest of the world, through the NFL Redzone.

It should be noted that these channels are the holders of the television rights, according to the contract closed for a total of 110,000 million dollars. The value of NBC Sports, Fox Sports and CBS Sports deals will double to $ 2 billion per year, while Espn sees its rate rise almost 40 percent to $ 2.7 billion. Finally, the Amazon deal is worth more than $1 billion a year.

If we compare it with the world of football, we can see that these numbers turn out to be really crazy. Considering that now that Lionel Messi has joined Paris Saint-Germain, there is more people wanting to see France's Ligue 1. 

BeIN Sports has the exclusive rights until the end of the 2023-2024 season, in exchange for 450 million dollars a year. The network also has a channel in Spanish that broadcasts matches called beIN Sports en Español. BeIN Sports coverage of Ligue 1 can be found on: fuboTV, Fanatiz, Vidgo, Sling World Sports and Sling TV.

 


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