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Barcelona, about to lose a millionaire sponsor: How much does it represent for the club tickets?

Rakuten, which is the main brand in the sponsorship of FC Barcelona, does not want to follow. It discards any possibility. One reason: The amount of economic support in the framework of the Blaugrana. The Japanese company does not want to renew with a value equal to what it had before the pandemic.

By Alexis Almosnino

Rakuten, which is the main brand in the sponsorship of FC Barcelona, does not want to follow. It discards any possibility. One reason: The amount of economic support in the framework of the Blaugrana. The Japanese company does not want to renew with a value equal to what it had before the pandemic.
Rakuten, which is the main brand in the sponsorship of FC Barcelona, does not want to follow. It discards any possibility. One reason: The amount of economic support in the framework of the Blaugrana. The Japanese company does not want to renew with a value equal to what it had before the pandemic.

When Barcelona agreed this sponsorship paid for 55 million euros per season. Luego, the cause of the economic damage caused in the coronavirus crisis, extended until mid 2022 by 30 million, with some variables.

Rakuten does not want to go back to 55 million euros. There is also grace to follow in FC Barcelona. We believe that the absence of Messi influences (it could be) one of the reasons that disenchanted Japanese people in dealing with the club with its brand. In accordance with the ARA diary, this company, managed by Hiroshi Mikitani, understands that its objectives are not met.

La nueva dirección del club catalán, headed by Joan Laporta, tried to remedy the things, without success. Rakuten wants to get down from the club. In october, when the club must indicate to its technical sponsor Nike about the brand that will be included in the t-shirt patch for the 2022/2023 season, it is safe to inform any news.

What the news is: No company. I have found proposals for the club with the aim of reaching an agreement with a new company throughout this main sponsorship project. Hubo una, belonging to the rubro de las criptomonedas, which I did not like. No la ven interesting y less from the ethical side.

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Alexis Almosnino

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