Chelsea player's career in jeopardy after online controversy

Chelsea's Spanish left-back and Puma ambassador, Marc Cucurella, found himself at the center of a social media storm after a disastrous start to his side's match against Tottenham Hotspur.

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Cucurella, who was sporting Puma's latest 'Future 8' boots, slipped twice in the opening stages of the game, leading directly to two Tottenham goals. The embarrassing incident was caught on camera and quickly went viral on social media.

A PR Nightmare for Puma

The timing of the incident could not have been worse for Puma, who had launched their 'Future 8' boots just before Christmas. Cucurella was one of the brand's key ambassadors and had been heavily featured in their marketing campaigns. However, the footage of him slipping and sliding on the pitch has cast a shadow over the new product.

After the match, a frustrated Cucurella posted a photo on Instagram of the Puma boots in a bin, with the caption "Sorry, Blues." Although the post was quickly deleted, it had already been shared widely on social media.

Potential Consequences for Cucurella

The incident could have serious consequences for Cucurella's relationship with Puma. The Spanish sportswear company may reconsider their partnership with the Chelsea defender, especially if the negative publicity continues to grow.

Furthermore, the incident could also damage Cucurella's reputation as a professional footballer. While his team ultimately won the match, his early errors will undoubtedly be remembered for some time.

A Lesson for Puma

For Puma, the Cucurella incident serves as a reminder of the risks involved in partnering with athletes. While endorsements can be a powerful marketing tool, they can also backfire spectacularly if things go wrong.

It remains to be seen how Puma will respond to the crisis. The company may decide to distance itself from Cucurella or to stand by its ambassador and offer him support.

The Future of the 'Future 8'

The future of the 'Future 8' boots is also uncertain. The negative publicity surrounding the product could damage its reputation and make it difficult for Puma to sell.

Conclusion

Marc Cucurella's slip-up against Tottenham Hotspur has had far-reaching consequences. Not only has it damaged his own reputation, but it has also created a PR nightmare for Puma. The incident serves as a cautionary tale for both athletes and sports brands alike.