Cristiano Ronaldo and Lionel Messi are the most recognizable footballers in the world, and they are two of the greatest footballers to ever play the game. With the influence they have on the football community, it is business intelligence for them to have their own clothing brand. Ronaldo has promoted his underwear for many years, and it has reportedly generated revenue of more than $5 million a year. Messi has the 'Messi Store' with clothes having his unique logo on it. According to Tapcart, the Messi Store App has helped Messi's clothing brand triple its sales, which are reported to be around $5.4 million. Having an app for the clothing line has improved sales tremendously compared to just having the website.
Messi's clothing brand launched in 2019, and Tapcart helped Messi with the app for his audience to buy merchandise in an easier way. Tapcart reported the plan behind this idea by writing, "In 2020, the Messi Store wanted to shift gears during the pandemic, as online shopping spiked, deciding to launch in November in time for Black Friday and Cyber Monday." With the help of Messi's promotion, the downloads increased for the app, which allowed sales to triple within a month.
CR7 Underwear has been a success for years as the manufacturers from California have produced great underwear for fans. The company wrote about this partnership with Ronaldo, and it read, " Cristiano Ronaldo's successful career is the result of dedication, extreme talent, and a commitment to high caliber play. CR7-US products are modeled after these essentials. Our products are made with quality materials for structure, breathability, and versatility."
Cristiano Ronaldo has many admirers, one of them being Manchester United winger Alejandro Garnacho. The Argentine player has been caught wearing the CR7 underwear in most of his games for Manchester United. Garnacho is a big fan of Ronaldo and has admitted that he is his idol in football. The Man United winger even celebrates like him when he scores, as he often does the iconic "SIUU" celebration.
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