Beyond his illustrious football career, Lionel Messi has established a significant presence in the hospitality industry through his hotel chain, MiM Hotels. Managed by Majestic Hotel Group, Messi's portfolio currently encompasses six properties located in various prime tourist destinations around the world. These hotels reflect an expansion into diverse markets, offering a range of experiences for travelers.
The origins of MiM Hotels trace back to 2017 when Messi acquired his first property in Sitges, a coastal town near Barcelona. This initial venture, known as MiM Sitges, is a four-star superior hotel located just a short walk from the beach. It features 77 rooms and suites, a spa, and a rooftop terrace with panoramic views, setting the standard for subsequent acquisitions.
Following the success of his first hotel, Messi expanded his hospitality footprint into the Balearic Islands. In 2018, he acquired MiM Ibiza Es Vivé, an adults-only hotel located near Figueretas beach. This Art Deco-inspired establishment is known for its vibrant atmosphere and design. The expansion continued with MiM Mallorca (formerly Fona Major) in 2020, situated in S'Illot, on the east coast of Mallorca. This property aims to cater to family tourism with its amenities and location.
The hotel chain’s growth further diversified in 2021 with the acquisition of MiM Baqueira, a luxury hotel in the heart of the Pyrenees, specifically in the popular ski resort of Baqueira Beret. This strategic move positioned MiM Hotels in a prominent winter sports destination, offering a different type of lodging experience. The hotel provides direct access to ski slopes and features upscale services catering to winter enthusiasts.
In 2022, Messi's brand made its first international foray outside of Spain with the opening of MiM Andorra. Located in the capital city of Andorra la Vella, this hotel reinforces the brand’s presence in mountain tourism and upscale leisure, reflecting its continued focus on prime travel locations.
The most recent addition to the portfolio came in 2023 with MiM Sotogrande, a luxury hotel situated in the exclusive area of Sotogrande in Cádiz, Andalusia. This property emphasizes high-end leisure, golf, and equestrian activities, catering to a discerning clientele seeking sophisticated experiences on the Costa del Sol.
Each MiM Hotel property is designed with a focus on sustainability and personalized service, aiming to provide unique experiences in attractive tourist destinations. The expansion of Messi's hotel ventures highlights his growing investment in diverse business sectors, complementing his achievements on the football pitch with a global presence in the hospitality industry.
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