By Ramiro Diaz
The never-ending debate about who is the greatest footballer of all time, Lionel Messi or Cristiano Ronaldo, has just gotten a new chapter. The recent declarations of the Portuguese star, claiming that he is the best of all time, have generated a wave of reactions in the football world. However, Messi, true to his style, remains on the sidelines of the controversy, letting his actions and achievements speak for themselves.
In recent hours, Messi has been the target of criticism due to his line of wines called "GOAT", an acronym that stands for "Greatest Of All Time". Some accuse him of contradicting his speech of humility by using this label on his personal brand. However, it is important to analyze this issue carefully and understand the context in which it is framed.
Messi and his philosophy of humility
Throughout his career, Lionel Messi has been characterized by his humility and low profile. He has never boasted about his achievements or proclaimed himself the best player in the world. His statements have always focused on teamwork, effort and personal improvement. This philosophy of life has made him an example to follow for many young people and has generated great admiration in the world of sports.
The GOAT wine: A marketing strategy?
It is undeniable that Messi's GOAT wine brand has generated controversy. Some fans and media have interpreted this decision as a contradiction to his speech of humility. However, it is essential to analyze this issue from a marketing and business perspective.
In the world of sports and entertainment, it is common for public figures to use their image and name to promote products and services. In this sense, Messi's GOAT wine brand can be seen as just another commercial strategy. The use of the GOAT acronym undoubtedly generates impact and attracts the attention of consumers. However, this does not necessarily imply that Messi is proclaiming himself the best in history.
The opinion of the experts
Several experts in marketing and communication have analyzed the case of Messi's GOAT wine brand. Some argue that it is a smart and effective strategy, since the use of the GOAT acronym generates recall and association with Messi's figure. Others, however, believe that this decision may damage the image of humility that he has built throughout his career.
However, beyond the opinions of the experts, it is important to note that the decision to use the GOAT acronym in his wine brand is a personal choice of Messi. He, as a public figure and businessman, has the right to use his image and name in the way he considers most convenient for his business interests.
Messi's response
So far, Lionel Messi has not made any public statements regarding the controversy generated by his GOAT wine brand. True to his style, he has preferred to stay out of the discussion and focus on his sports career.
It is likely that Messi believes that this controversy does not deserve more attention and that his actions and achievements on the field are the best answer to any criticism.
Conclusion
The controversy surrounding Messi's GOAT wine brand is a complex and multifaceted issue. It cannot be denied that the use of the GOAT acronym has generated controversy and has led some to question the humility of the Argentine star. However, it is important to analyze this issue from a marketing and business perspective, and understand that Messi has the right to use his image and name in the way he considers most convenient.
Beyond any controversy, Lionel Messi remains one of the best footballers of all time. His talent, humility and commitment to the sport have made him an example to follow for millions of people around the world.
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