Once again Lionel Messi renewed with eFootball, the popular video game decided that 'the flea' is once again the image of its franchise. Messi published a video on his Instagram account where he is the protagonist of the brand and where his avatar in the video game is seen interacting. It should be noted that this game is the successor to the popular Pro Evolution Soccer.
According to Soccer Player Winner magazine, Lionel Messi has been with the company for a few years, however, Konami had a decline after its competitor produced by the company EA Sports substantially surpassed it in sales. It turns out that the Ultime Team game mode ended everything that Konami proposed with its famous Master League.
Messi was also part of the EA Sports company when they launched FIFA 15, the Argentine was the main cover, after that he signed his exclusivity with Konami and to this day represents them. For many, effotball is several steps below EA FC (formerly FIFA) due to its playability, but above all because of the licenses that are scarce in the game. Even now that the official FIFA game is about to be released, the game will be much more hidden.
Messi has been the face of PES 2009, 2010, 2011, 2017 and currently of eFootball, he has also been present in 'shooter' type games like PUBG and precisely by representing this brand Lionel Messi stated: “video games have always been an important part of my life and they are useful because they serve to relax and have fun when I am not training, to connect with my teammates, friends and family," said the Argentine player.
There are several brands that sponsor the Inter Miami player, according to Soccer Player Winner magazines, Messi has a contract with ADIDAS for $4.5 million dollars a year; also works with Ooredoo for $12 million dollars for 10 years; Pepsico for $15 million dollars per year, and thus the list of brands that sponsor the 10th of the Argentine section can continue.
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