The 2025 Club World Cup is not only delivering spectacular plays and surprising results but is also exposing a large dose of hypocrisy in the football world, especially among some European clubs. While influential voices like Jürgen Klopp (though no longer Liverpool's coach, his stance echoes what many think) label the competition as "useless" or an "overload" for players, the reality is that many of these same teams, or those operating under the same ideology, have been regular occupants of US stadiums in recent years, participating in pre-season tours without any obligation.
This situation creates a clear contradiction. On one hand, the format, schedule, and impact on players' health are criticized. On the other, the temptation of the millions of dollars offered by FIFA and the exposure in the lucrative US market seem to be powerful enough arguments to cast aside complaints. The tournament, which seeks to establish itself as a top-tier global event, finds itself in the eye of the storm due to this double standard that highlights the eternal tension between the sporting ideal and the harsh economic reality of modern football.
The Dialectical Battle: Criticisms of the Format and Schedule
Ever since the expansion of the Club World Cup was announced, critical voices have not been slow to emerge.
- Jürgen Klopp and "Uselessness": The figure of Klopp, always a defender of player welfare, has been emblematic in this crusade. His argument that the calendar is already overloaded and that adding a 32-team tournament is "useless" or detrimental to athletes' health resonates in many sectors. His stance reflects a legitimate concern about the excessive number of matches.
- The Overload of Matches: It is undeniable that the current football calendar is exhausting. National leagues, local cups, continental competitions (Champions League, Europa League), national team matches, and now an expanded Club World Cup every four years. Players are subjected to unprecedented physical and mental stress, increasing the risk of injuries and burnout.
- The "Show" Argument: Critics argue that these new competitions are designed more for "show" and revenue maximization than for the benefit of the sport or the players. Entertainment and business are prioritized over the physical integrity of the protagonists.
The Double Standard: Pre-Season Tours vs. Club World Cup
Here is where the hypocrisy becomes more evident and the narrative gets complicated for critics.
- Regulars in the United States: Many of the European clubs that complain, or that have coaches with the same mentality, are "regular occupants of these stadiums in recent years." Real Madrid, Barcelona, Manchester United, Liverpool, Bayern Munich, and other giants, have conducted countless pre-season tours across the United States.
- Voluntary and Lucrative Tours: These tours are not mandatory; clubs participate in them "as a way to prepare for what's coming," yes, but also because they are extremely lucrative. Friendly matches, merchandise sales, sponsorships, and brand expansion in a key market like the US generate millions that clubs are unwilling to reject.
- The Contradiction of Fatigue: If the main argument against the Club World Cup is "fatigue" and "excessive travel" for players, why do the same clubs voluntarily participate in pre-season tours that involve transcontinental flights, time zone changes, and multiple friendly matches in a short period? The difference in kilometers traveled and matches played in a summer tour can be very similar to that of a Club World Cup.
Money Speaks Louder: The Silent Engine of the Calendar
The root of this contradiction, as in almost everything in modern football, lies in economics.
- Massive FIFA Revenues: FIFA is investing a monumental amount of money in this Club World Cup, offering prizes that are impossible to ignore. For many clubs, especially those that don't win the Champions League every year, these revenues are a financial lifeline or an unparalleled growth opportunity.
- The American Market: The United States is an exponentially growing market for football. The presence of the Copa América, the Club World Cup, and the 2026 World Cup makes it a strategic target for expanding fan bases and generating new revenue. Clubs know this and don't want to be left out.
- Balance Between Sport and Business: The hypocrisy underlines the constant challenge of finding a balance between sporting development, athlete well-being, and the need to generate revenue to keep the football machine running. Ultimately, decisions are made in offices where the economic balance carries immense weight.
The 2025 Club World Cup is serving as a mirror reflecting the contradictions of globalized and commercialized football. Criticisms about fixture congestion are valid and should be heard, but the willingness to participate in lucrative events like pre-season tours or the Club World Cup itself, when money calls, demonstrates that hypocrisy is just another ingredient in this exciting yet complex sport. In the end, the show must go on, and with it, the debate about whether football is prioritizing pockets over the legs of its stars.