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The Curious Case of Mbappé's Missing Club World Cup Photos: A Real Madrid Mystery

A Marketing Strategy, or Something New Brewing for Real Madrid?

By Pame Sun

Real Madrid. FIFPRO
Real Madrid. FIFPRO

As Real Madrid gears up for the FIFA Club World Cup, a curious detail has caught the attention of loyal supporters: Kylian Mbappé is notably absent from the club's official promotional photos for the tournament. This stands in stark contrast to even the newest arrivals, such as Dean Huijsen and Trent Alexander-Arnold, who have already posed prominently in the pristine white kit, fully integrated into the team's official imagery for the global showcase.

Florentino Pérez anda Xabi Alonso Photo Marca

This striking omission has fueled speculation, especially considering how meticulously Real Madrid's executives, led by Florentino Pérez, have worked to deliver a fully revamped and rejuvenated squad for new manager Xabi Alonso. The club is leaving no stone unturned to ensure Alonso has all the tools to implement his organizational vision for a competition where victory is seen as an absolute obligation.

Crucially, Kylian Mbappé will remain one of the Merengue squad's absolute fixed assets for years to come. His acquisition, far from inexpensive, signifies a massive investment in a player widely regarded as the most promising talent in world football, both in terms of his current exceptional play and his immense potential for future improvement. As the club's new number '9', he is undeniably expected to be a cornerstone in achieving that triumph.

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Given Mbappé's status as one of Real Madrid's prime footballing and commercial assets – and indeed, one of the leading figures of the FIFA-organized competition itself – this peculiar absence has sparked numerous theories. It's possible this is a strategic "trick" or a calculated marketing move, designed to preserve the image of the Bondy attacker until the very last moment. Such a tactic could make his eventual appearance in the 25/26 campaign kit even more special and impactful, building anticipation to a fever pitch.

Ultimately, fans and pundits alike will have to wait and see what Real Madrid is truly preparing. Whether it's a clever marketing strategy or a footballing nuance, the club certainly knows how to keep everyone guessing.


Pame Sun

Pame Sun

Pamela Suntaxi, better known as Pame Sun, is a 26 year old Ecuadorian sports journalist, recognized for her passion and dedication to the world of soccer. Since she was young, she showed a deep interest in this sport thanks to her mother, and throughout her career she has managed to consolidate herself as one of the leading voices in the sports world.Specializing in the analysis and coverage of the country's most important teams, such as Liga Deportiva Universitaria de Quito (LDU), Barcelona Spo...

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