Seeing that Cristiano Ronaldo makes millions outside of football, Messi's new business

Lionel Messi continues to expand his business empire beyond football, with the latest addition being a premium wine collection that has already captured the attention of fans and entrepreneurs alike. The Argentine football legend, known for his record-breaking performances on the field, has turned his focus to the world of fine wine, alongside his wife Antonela Roccuzzo. Together, they have embarked on numerous business ventures since relocating to Miami, including in sectors such as food, fashion, technology, and tourism. However, this new venture into the luxury wine market is one that could rival even the most successful sports-related business endeavors, such as those of his longtime rival Cristiano Ronaldo.

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"Some of you asked about these unique wines we created with Mmwinemaker," Messi wrote in the caption. "Here’s a special limited edition: two premium wines with collectible bottles that you can’t miss. Have you tried them yet?"

The wine collection is the latest step in Messi’s growing portfolio, which has already included ventures in various industries, from food and fashion to technology and real estate. As with many of his other ventures, this wine business aims to offer exclusive, high-quality products, catering to fans and wine connoisseurs who want to enjoy a taste of Messi's lifestyle. With only a limited number of bottles available, the collection is designed to be a collectible item, adding an extra layer of exclusivity for those lucky enough to get their hands on one.

Messi’s entry into the wine market places him in direct competition with Ronaldo, who has also made significant strides in building his own business empire off the pitch. Cristiano Ronaldo's wine brand, CR7, has gained considerable popularity, with a range of products that appeal to fans of the Portuguese star. However, Messi’s wine collection – with its focus on premium, limited-edition offerings – could give him an edge in the luxury market. The wine industry is a global business worth billions, and with Messi’s international brand recognition, this new venture has the potential to become a major player in the market, eclipsing Ronaldo’s efforts.

For Messi, this business move also marks a significant personal step. Having built his wealth and reputation through football, the transition into luxury goods represents a new phase in his career, where his brand is no longer just about football. It is about creating an image that extends beyond the field and into the lives of those who admire him. Messi’s wine collection is a testament to his growing influence and the global appeal of his personal brand, making it likely that this new venture will soon be discussed in the same breath as other high-profile celebrity wine collections.

The wine bottles are now available for purchase through select platforms, with prices reflecting their premium status. Fans and collectors can expect to pay a premium for the privilege of owning a piece of Messi’s legacy, both on and off the field. Whether or not Messi’s wine will surpass Ronaldo’s CR7 brand remains to be seen, but one thing is certain – this latest business move is yet another step in Messi’s journey to become a global icon in every sense of the word.