Real Madrid are projecting €1.405 billion in revenue for the 2026-27 season, which would be another record for a club that already holds the sports-world high of €1.221 billion from last season. A big part of the jump comes from the renovated Santiago Bernabéu, which is budgeted to bring in €420.1 million, and that line includes the NFL game the stadium just hosted.
Where the money comes from
The stadium figure covers memberships and season tickets, general ticket sales, the museum, VIP areas and events, according to El Periódico and Goal, citing the budget figures first reported by 2Playbook. Concerts are still limited because of noise complaints from neighbors, so football and the annual NFL date carry more of the load. The club also expects bigger developments at the Bernabéu as soon as January, according to AS.
Marketing is budgeted at €534.6 million. Sponsorship income is expected to rise 22% and store sales 15%, helped by the renewals with Adidas through 2034 and Emirates through 2030-31, plus deals with Mahou and Uber Eats. TV money is up 4% to €175.1 million. Friendlies and international competitions fall 21% to €120.3 million, now that the Club World Cup is two summers back.
Wages, sales and the debt
The spending is a record too. Player wages plus transfer amortization reach €707.1 million, 57% of turnover and about 50% of total revenue, which keeps Madrid inside UEFA's squad-cost limits. That follows a second straight big summer that brought in Yan Diomandé, Marc Cucurella, Denzel Dumfries, Carlos Espí, Bernardo Silva and Ibrahima Konaté.
Player sales are budgeted at a club-record €154.8 million, largely from academy products such as Gonzalo García, Nico Paz and Víctor Muñoz. Net debt fell 3% to €1.367 billion, about €1.347 billion of it tied to the Bernabéu rebuild, and the club is targeting a net profit of €14.2 million, down from €26.3 million.
The members' representatives vote on last season's accounts and the €1.248 billion budget on Saturday, Nov. 21, at an assembly where Florentino Pérez will also put Rafa Nadal forward to join the board. On the field, Madrid are second in LaLiga, three points behind a Barcelona team that has scored 17 more goals.
