Away from the football fields, Lionel Messi's empire expands into the luxury and hospitality sector. The Argentine star, globally renowned for his magic with the ball, is also a successful hotelier. Since 2017, Messi has invested in his own chain, MiM Hotels, a portfolio of six exclusive establishments located in some of the most coveted destinations in Spain and Andorra. These hotels, far from being "secret" to luxury enthusiasts, are an extension of his vision of excellence and design.
MiM Hotels stand out for their integration with the local environment and for offering unique experiences to their guests, combining comfort and sophistication. Each hotel has been carefully designed to reflect the beauty and character of its location, promising an unforgettable stay for those seeking exclusivity and comfort.
While Messi has opted for exclusivity in Spain and Andorra, Cristiano Ronaldo has also ventured into the hotel world with his Pestana CR7 brand. Ronaldo's hotels, in collaboration with the Pestana Group, are located in Portugal (Lisbon and Funchal), Madrid, and Marrakech. Like MiM Hotels, Pestana CR7 establishments are characterized by their modern design, focus on customer experience, and connection to the Portuguese star's image.
In terms of pricing, there's a certain parity between both chains, though with variations depending on the location and season. On average, a night at a Pestana CR7 hotel can range from €150 to €400, similar to the prices of MiM Hotels in Sitges, Mallorca, and Andorra. However, more exclusive destinations like Ibiza (MiM) or Sotogrande (MiM) and Marrakech (Pestana CR7) can reach or exceed €500 per night.
The MiM Hotels chain spans beach, mountain, and urban destinations, offering a variety of options for all types of high-end travelers:
Messi's foray into the hotel business demonstrates his entrepreneurial vision and his interest in building a legacy beyond his sporting achievements. With MiM Hotels, the Argentine star not only diversifies his investments but also offers his fans and luxury enthusiasts an opportunity to experience the exclusivity and good taste that characterize his personal brand. These "secret hotels" of Messi are further proof that his influence transcends the football pitch and is firmly established in the world of high-end business.
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