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David Beckham Earns $36 Million Dividend from His Brand Empire

The former football star's DRJB Holdings continues to thrive, thanks to lucrative sponsorship deals and strategic partnerships.

By Sebastián Hernadez

Photo: David Beckham's social networks.
Photo: David Beckham's social networks.

David Beckham, the legendary former footballer from London, has received a $36 million dividend through his brand, DRJB Holdings. This company, which profits from sponsorship and licensing agreements tied to Beckham's image and name, reported an increase in revenue in 2023, rising from $89.7 million to $91.2 million. Adjusted for exceptional impacts, the profits grew from $31 million to nearly $37 million, driven by new deals with companies like AliExpress and SharkNinja.

Beckham sold a 55% stake in DRJB to Authentic Brands Group (ABG) in 2022 for $269 million in cash and shares. ABG, known for managing the rights of icons like Muhammad Ali and Elvis Presley, now owns the majority of the company. However, Beckham retains 45% of the business, ensuring he continues to benefit from its growth. This strategic sale significantly reduced administrative costs and allowed for substantial payouts to shareholders while supporting further commercial expansion.

The Structure of DRJB Holdings

DRJB Holdings operates through three key divisions:

  • DB Ventures Limited: The largest division, which manages partnerships with brands such as Nespresso, Boss, Tempur, and Uber Eats, saw an 18% profit increase, reaching $37.5 million.
  • Seven Global LLP: Responsible for collaborations with Adidas and Safilo, this division experienced a revenue decline in 2023, dropping from $11.9 million to $10.9 million.
  • Studio 99: The production arm behind successful projects like Netflix's Beckham documentary, which grossed $15 million, and a series about snooker player Ronnie O’Sullivan. However, it reported minor losses.

A Family Empire Worth $450 Million

Despite some losses in Victoria Beckham's fashion ventures, the combined net worth of David and Victoria Beckham is estimated at $450 million. This includes Beckham’s significant stake in Inter Miami, a Major League Soccer team, further solidifying his financial legacy more than a decade after retiring from professional football.

  • Dividend Earnings: David Beckham received a $36 million dividend from DRJB Holdings in 2023.
  • Strategic Partnership with ABG: Beckham sold 55% of his brand to Authentic Brands Group for $269 million, retaining 45% of the company.
  • Revenue Growth: DRJB Holdings' profits grew due to new deals with brands like AliExpress and SharkNinja.
  • Key Divisions: DB Ventures Limited drove most of the profits, while Studio 99 gained success through Netflix projects.
  • Combined Wealth: The Beckham family's net worth is estimated at $450 million, with investments spanning fashion, sports, and entertainment.

Sebastián  Hernadez

Sebastián Hernadez

I am Sebastián Hernández Cárdenas, a Colombian sports journalist born in the vibrant city of Barranquilla, Colombia. With an innate passion for sports, I have dedicated my career to covering the most important events and news in the sports world.I have been fortunate to work in some of the most prestigious media outlets in Colombia and Latin America. I was part of the ESPN team, where I covered high-level sporting events and interviewed personalities from the world of sports. I have also worked ...

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