While Cristiano sold 2 million shirts, the amount generated by Messi's in Miami in 2023

Lionel Messi and Cristiano Ronaldo continue to be the most important athletes of the current era. The Argentine is at Inter Miami where he became one of the most important signings in the history of the Florida team. However, now an impressive piece of information is revealed that hints at the commercial success that Lionel Messi's arrival at Inter Miami has been and everything it means for the player to position himself in the best possible way.

CR7's shirt breaks records, more than 2 million in sales in his first year with Al Nassr. However, what happened with Lionel Messi in Miami has been crazy. The pink jersey of Inter Miami, the Major League Soccer team in which Lionel Messi plays, has become an object of desire around the world, according to an article in The New York Times. Unexpectedly after just one summer, this garment is increasingly difficult to obtain, despite its omnipresence in American stadiums, in markets in Buenos Aires and Bangkok, and even in children's soccer fields in England.

The Messi effect led Adidas to receive nearly 500,000 requests from stores and suppliers for Miami's specific electric pink jersey, dubbed Pantone 1895C. This surprise phenomenon led the company to need more of that specific fabric, and faster than they had initially anticipated.

How much does Inter Miami earn for selling Messi's shirt?

Inter Miami estimates to earn at least $15 million annually just from the sale of shirts with Lionel Messi's number 10 (each one has a value of $200). It is a pessimistic estimate, given that it is made in the proportion that would be received (15%) if only 500 thousand garments were sold in the next 12 months (for example, in Barcelona it sold 2 million per year). For its part, Adidas gave Leo a royalty for each shirt sold. Lionel Messi's pink Inter Miami shirt has been named as one of the 15 fashion items of 2023 by Vogue!