While Cristiano charges 2 million per post on Instagram, the amount Messi charges
Lionel Messi and Cristiano Ronaldo have a significant income per publication on Instagram
If we talk about two of the greatest exponents of sport in the last decade, obviously Lionel Messi and Cristiano Ronaldo appear in the conversation. The Argentine forward has been characterized by amassing millions of fans around the world. Same case as the Portuguese player, whose career began a couple of years before that of Lionel Messi, however, both shared the best moments of their careers as rivals in two historic teams.
Their successes over the years have been notable enough to be able to position themselves as references, especially on social networks. Although both have a communication team that manages their accounts, many times they are also used by them. Now, it is revealed what each player charges for a publication on their strongest social network with the largest number of followers. The thing is that there is a real definition of "influencers"; Lionel Messi and Cristiano Ronaldo are clear examples.
However, if there is a profitable business for the Portuguese, it is found on social networks. And, according to Hopper HQ data, the footballer has become the celebrity who earns the most for each post he makes on Instagram: a total of 2.1 million euros to reach his more than 597 million followers. In the case of Portuguese, it is characterized by working with nutritional drinks, crypto platforms and sometimes with sports brands. A figure that is not so distant from what Lionel Messi receives for each publication through his social networks.
How much does Messi earn per Instagram post?
According to Forbes Argentina, Leo Messi closes the top 5 on the list with 265 million followers. The Argentine footballer, who has just signed for PSG for a salary of 40 million euros net, registers an average income per post of 1.17 million dollars (just under one million euros). To find the next highest-paid athlete for his Instagram posts, we must go down to fourteenth place, where Virat Kohli is (985,000 euros/post), an Indian cricket player. A sum that remains just as important.
