The fortune PSG made after the signing of Leo Messi

Although Leo Messi's performance in his first year in France may be more or less questionable, the benefits obtained by PSG off the pitch thanks to the arrival of the Argentine star make Leo Messi's transfer to the Parc des Princes an absolute business success.

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On August 2021, PSG completed the most historic transfer in recent years. After a lifetime with FC Barcelona, Leo Messi landed at the Parc des Princes to become the new idol of the Parisian side.

However, Messi is far from reaching the goalscoring and assists records to which we were accustomed, the Argentine star only scored 11 goals and 15 assists in all competitions. Numbers which fall short to someone with the talents of Leo Messi.

However, off the pitch, Leo Messi's signing can be described as extraordinary. According to data released by Marca, PSG estimates the earnings generated by Leo Messi for the club in his first season in France are close to €700 million.

Messi’s impact off the pitch

Apparently, €300 million came from sponsorships. The rest of the €400 million came from increased public attendance at Parisian matches thanks to the presence of Leo Messi, a rise also in visits to the Parc des Princes museum and stores and, above all, the 40% increase PSG has experienced in terms of shirt sales.

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