
The signing of Cristiano Ronaldo at Al Nassr was a resounding success at least in terms of marketing, since Al Nassr's account gained a total of 10 million followers on Instagram as a result of the arrival of the Portuguese striker, who had of Manchester United at that time.
On the other hand, Lionel Messi completely revolutionized the MLS since his arrival in the United States to wear the Inter Miami shirt. Messi has millions of admirers around the world, not only football fans, but also other colleagues, as well as coaches and celebrities from other fields. Thus, his mere presence in the North American league meant a real uproar.
The money that Lionel Messi guarantees to Major League Soccer has been revealed: Don Garber, commissioner of the MLS, assured that 2023 was the most successful in history because the “eyes of the world are on the MLS because the best player who has ever played this sport is here.”
In that sense, Messi's presence established a record for total attendance in a single season with almost 11 million viewers; but, in addition, they also achieved a new partnership with Apple, in a 10-year agreement worth US$2.5 billion.

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