How much El Clasico Madrid-Barcelona will generate in 2023, and its difference to Super Bowl LVII
What Real Madrid vs Barcelona will generate and how it differs from the Super Bowl
After confirming the draw for the Copa del Rey and its semifinals in 2023, two more El Clasicos have been scheduled in the coming months. In that context, this is the difference of what a Real Madrid-Barcelona match generates versus what a massive event like the Super Bowl can bring in.
According to data published by the NFL, the Super Bowl will move 14.6 billion dollars in the United States in a single night, making it the most followed event on the planet ahead of a World Cup soccer final. For 20 minutes of show, fans have paid an average of 800 dollars without being able to stay for the game.
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As for the money generated, a study by the Sports Business Institute of Barcelona revealed that El Clásico generates a total of 0.11% of Spain's Gross Domestic Product, or 1.11 euros for every 1,000 euros produced by the country's economy. A lower figure, but very important for the Spanish economy than generating so much for one match, which will have three of them in 2023 within 30 days.
Which is more watched, a Clásico or a Super Bowl?
In terms of raiting, according to W Deportes, El Clásico is broadcast in 165 countries, covering all the continents of the world, with a potential reach of 650 million viewers. On the other hand, according to The Nielsen Company, ratings on NBC and Telemundo increased 6% from the 95.2 million viewers who watched the Tampa Bay Buccaneers crowned champions in 2021.
