Super Bowl LVII is approaching and not only paralyzes the United States, but also Mexico, where the event has a great reception and also generates expectations not only in sports but also in economic terms, based on the sale of television rights as well as in bookmakers, surpassing by far the Mexican Clasico.
According to a report by the newspaper El Economista, the national classics between Chivas and Club America generate a total of 113.3 million pesos, or 6.2 million dollars in ticket sales, advertising and product sales inside the Akron and Azteca stadiums, respectively.
But the most important American soccer event has an even greater convening power. According to the economic study presented by the LA Times, the previous Super Bowl LVI alone generated 477.5 million dollars, taking into account that the attendance includes lodging and food for visitors outside the game zone.
A Chivas vs América would have to be played at least 77 times to reach the same amount of revenue generated by the Super Bowl. Even subtracting television rights and the instances that could occur if both clubs reach a Liga MX final, the difference is still abysmal.
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