Sponsorship war: Lionel Messi charges more for Adidas or Jordan?

Lionel Messi is the best in the world, the sales he generates are millionaire and the most important brands want to have him in their ranks. To say Messi is to talk about success. There are several sponsors that the Argentinean has, but there is a sponsor that marked the soccer career of Lionel Messi: Adidas.

The German firm joined the company in 2006: at that time, Lionel Messi was just beginning to glimpse of being a world soccer star. According to the report "Soccer Player Winner 2020", by the sports marketing and branding firm Euromericas Sport Marketing, the German company signed a lifetime contract for as long as Messi remains active

The contract is for an amount of 4.5 million per year, it is evident that Messi by wearing Adidas, increases the rivalry with Cristiano Ronaldo who is the brand ambassador of the North American competitor Nike. According to sports marketing and branding specialist Gerardo Molina, "the best player in the world has agreements with different sponsors with which he pockets "145 million dollars a year".

The presence of the Jordan brand instead of Nike on the edition of the shirt caused surprise at first but then fascination. The Paris Saint Germain has two sports brands sponsoring it: Nike and Jordan Brand. It should be noted that Nike owns Jordan Brand although they are two different brands. However, by not having a contract with Messi exclusively, the Argentine does not receive money from the brand.