Messi´s effect: How did his arrival impact on PSG's social networks?

The arrival of Lionel Messi to Paris Saint Germain had an impact on different factors within the team, from an increase in the value of the brand by 20%, in addition to thousands of shirts with the number 30 sold in days and an exponential increase in social networks of the Parisian team.

That's right, the simple arrival of the Argentine star had repercussions on PSG's social networks, since in the different verticals of the team there was an exponential growth and it is reflected in the millions of followers that it now has after the arrival of Messi.

For example, on Instagram, PSG had about 37.6 million followers, but more than a week after Lionel Messi's arrival, now their number ranges to 48 million followers thanks to Messi. For its part, Facebook boasted 42.5 million users on the fanpage and now they have 47.6 million followers, an increase not seen until before the arrival of La Pulga.

Finally, on Twitter they had 9.4 million Followers, but now it has 9.9 million followers, a not inconsiderable number in the social network with the highest level of conversation. These numbers reflect the popularity that Messi has among his followers, who are loyal to the Argentine and follow him for his charisma, a way of playing games that has an impact on their lives.