Messi made the main sponsor of PSG win 100 million euros in a week

There is no doubt that the arrival of Lionel Messi at Paris Saint Germain caused a whole revolution in France. Just look at his debut against Stade de Reims on August 29. The Argentine was the great attraction and even the rivals after the match disputed it to take photos.

But in the section where it is expected to also cause a before and after is in the economic one. The CEO of PSG, had already warned at the player's presentation conference that the brands did not stop calling the club. And one in particular already feels like a winner: it is the insurance company All Accor, which earned the figure of 100 million in a week.

All Accor is the main sponsor, which is in front of the shirt: "In the space of a week, the arrival of Lionel Messi is 100 million euros in Earned Media Value, that is, the equivalent of what we should" recognized the group All: "We are moving into another galaxy." Also, thanks to Messi, the visibility of this brand on social networks has increased, up to 20%.

Deportes Cuatro details that another beneficiary is the hotel where Messi stayed in the first days with his family. The luxurious Royal Monceau: "Google searches have multiplied by fifteen in a week" acknowledged from the hotel, which also belongs to the All Group. Messimania in France is just beginning but it is already bearing fruit.