International Players

Lionel Messi: how has he influenced the commercials of PSG?

Lionel Messi is one of the most marketable footballers in the world and will certainly generate revenue for his club, see how he has influenced PSG.  

Lionel Messi
Lionel Messi

It is no longer news that Lionel Messi does not play for FC Barcelona anymore after 21 years at the club, he made a shock and forced departure from the club due to financial issues and despite agreeing to a new reduced wages. He had many offers but chose Paris Saint-Germain.

Paris Saint-Germain pays Messi $41m per year, very well reduced from his previous $71m per year from Barcelona. Huge fee when you look at the financial situation of football clubs after the coronavirus pandemic but a moderate fee for a rich club like PSG and how much Messi's presence will generate for the club.

At Barcelona, Messi only received 30% as salary of what he generated for the club in revenues. Such is the power of his image and presence. Messi meant everything for Barcelona through the years as he influenced ticket sales, social media engagement and merchandise sales, outselling all his teammates combined.

His presence at PSG has increased their merchandise sales by almost 40% and also across social media, his unveiling post had almost a million likes in a week on PSG social platforms and the club has seen its social media presence boosted by over 15% and TV viewers also increased by 40%.

Elijah Odetokun

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