Throughout his career, Neymar had been one of the main athletes sponsored by the Nike brand, but this relationship has come to an end with the Brazilian signing with Puma, which offered a juicy contract to keep the soccer star.
Neymar was the image of Nike since 2005 when he was just 13 years old, but he was already shining in the lower divisions of Santos. This relationship lasted until he was 28 years old, when the player decided to seek a new direction with the German brand. In order to break the agreement that linked Neymar with Nike until 2022, in 2011 he signed in exchange for more than 12 million euros, the new brand that sponsors the Brazilian took a leap in quality and incorporated one of the top figures of world soccer.
Puma offered 25 million euros. Although these contracts are usually also tied to sporting results, if the player does not win titles or awards, he may have less than he would have expected. The people at Puma also confirmed the incorporation of Neymar through their social networks with a photograph of the soccer player and the message, "Welcome to the family, Neymar #KingIsBack." "Neymar will participate in future soccer campaigns. He is a brand ambassador on and off the field."
Neymar's words on signing with Puma.
"I am honored to join this brand that helped the greatest legends of soccer become who they are," the 28-year-old announced in a video posted on his Twitter account. And he was proud to become the face of the brand that sponsored world soccer figures such as his compatriot Pelé, Diego Maradona and Johan Cruyff: "They were the kings of my sport. And they have something in common, a love of the game, the goal of being the best version of themselves and a spirit that unites them all," added the Brazilian, who closed the announcement with a modest "The king is back".
The history of Puma: a German classic
Puma has its origins in Franconia, in west-central Germany. Two brothers, Rudolf and Adolf Dassler, made a name for themselves in the mid-1920s in Herzogenaurauch near Nuremberg. With their brand name "Gebrüder Dassler Schuhfabrik". The steps and trot of those who wear these shoes have an unobtrusive and unpretentious gait.The idea was to make shoes for sports. The small size of the business did not prevent the brothers from making their mark in sports shoe design.
The Second World War was to divide the two brothers: Rudolf had to spend a long time fighting. In 1936, the Puma brand wins its first Olympic medal, American runner Jesse Owens wins the gold medal at the Berlin games wearing the brothers' shoes.Rudolf spends a long time in an American detention camp after the end of the conflict and is released in 1946.The paths quickly diverge: on one side of the river Aurauch, which runs through the middle of the village, is Rudolf, on the other Adolf.
Adolf founds Adidas, Rudolf founds Puma.It is the 1954 World Cup in Switzerland and Adolf is in charge of supplying the German national soccer team with all the necessary equipment.Until the mid-1950s, Puma had specialized in the production of sports and athletic shoes.In 1959 Puma is already one of the signs of German presence in sports. Not to stand out too much was the keynote. To stand out for quality and technical progress and reliability was the project.The puma was a reflection of this