Manchester United's decision to re-sign Cristiano Ronaldo could be seen as a romantic fairytale, a story of two parties that had been courting each other in the public for a long. Indeed, since the 36-year-old left the Theatre of Dreams, there's hardly been one summer transfer window that he isn't been linked back to his former club. Thus, it only seemed the right and romantic gesture to re-sign the Portuguese international when it became obvious he wanted to leave Juventus this summer.
However romantic the move might seem, it is also a very logical and sound move on the part of both parties, especially for Manchester United. The Red Devils have leadership, sporting and commercial problems to solve and the 5-time Ballon d'Or winner ticks all these boxes as a solution. This United team has not won a single trophy since Jose Mourinho guided them to the UEFA Europa League crown in May 2017. That's more than 4 years without a major trophy.
This Manchester United is also not the finished product on the pitch. Due to inconsistent displays and damaging draws, the team led by Ole Gunnar Solskjaer could not sustain a Premier League title push last season. Manchester City came from behind to clinch their 3rd title in four years after United bungled their lead. This points to the need for a sporting, scoring solution on the pitch that can get United over the line.
And most importantly, Manchester United's signing of Cristiano Ronaldo will bring incredible commercial success for the club as well. Signing the 5-time Ballon d'Or winner for an initial fee of £13m, with up to £8m in add-ons, is an absolute steal. A figure that Cristiano Ronaldo has already made back for the English giants in just his first game at the club.
Manchester United sold tickets for Ronaldo's debut match against Newcastle United at a markedly higher price than it used to be. An average match ticket at Old Trafford cost between £125 and £150. But tickets for Saturday's match against Newcastle United was sold at about £300 - £322 per one. This is an incredible 100% increase in price. This means that selling to a capacity of 76,000 fans, Manchester United have made an extra £13.06m on just one Matchday due to the presence of Cristiano Ronaldo. This effectively means that Manchester United has made back the initial fee they signed him for from Juventus.