International Players

Cristiano Ronaldo surprised and made a drastic decision with his company

The Portuguese striker and an action that caught the attention of the whole world

By Mauricio Saenz

The Portuguese striker and an action that caught the attention of the whole world
The Portuguese striker and an action that caught the attention of the whole world
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An action that surprised everyone and that shows how much he loves his country. The corporate emblem that heads the ‘business empire’ of Cristiano Ronaldo changes its name: from CRS Holding to CR7 Lifestyle Unipessoal… but, above all, it changes its corporate and tax headquarters as it moves from Luxembourg to Lisbon. The operation materialized just before last summer, but it is now when it comes to light, in a clear commitment by the Juventus star player to his own country.

Indeed, the five-time winner of the Ballon d'Or will begin to pay taxes in Portugal, as revealed by the Portuguese newspaper ‘Correio da Manha’, the best-selling newspaper in that country. And do you have a partner? Not surprisingly, Cristiano Ronaldo's solely responsible for managing the 16 million euro company that's officially included in the firm's baggage, ABC accounts.

The capital of Madeira, Funchal, is the city where he was born and raised, the same city that pays homage to him by naming the international airport or Plaza CR7 by the name of the Plaza CR7 at the corner of the Marina where the Hotel Pestana CR7 and the Museum CR7 are located. , both closed in the current context of the coronavirus pandemic.

So Funchal became a kind of 'theme park' to the greater glory of the scorer, who has two statues in his homeland: a bust to the left of the airport arrivals terminal, at the exit of the facilities, and a full-length that measures three meters and crowns the entrance to the museum dedicated to his figure.

But he does not forget that Lisbon was the first international link in his career, since his stay at Sporting placed him in the spotlight for Sir Álex Ferguson to sign him for Manchester United, a step prior to his triumphs at Real Madrid and his rivalry with Leo Messi in those epic duels against Barcelona, which went around the world. So no one can be surprised that now he turns his eyes to the capital of his country, with the idea of establishing the domicile of his company in one of the towers of Avenida Ingeniero Duarte Pacheco, in front of the Amoreiras Shopping Center and very close to Rua Castilho, which is where one of the two penthouses he owns in Lisbon is located, next to Parque Eduardo VII.


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