
In a new episode in the battle between CR7 and Lionel Messi, the Portuguese footballer has created a new brand on his most powerful social network, Instagram, a fact that, although it may seem superficial, speaks of the weight that Cristiano Ronaldo has today as a social media personality.
Ronaldo and Messi, as we have seen, has become a competition that goes beyond what was done on the pitch, where each person - each spectator - has their own preference and their own taste. If we refer to this, to what happens outside the stage of a football match, there you can see a very marked difference on which of the two has a greater influence, and that is Cristiano Ronaldo.
Unlike the Argentine, the Portuguese has known how to carry his name, his brand, to every corner; we are talking about a very important footballer for marketing. His brand, CR7, has the power to go very far and is one of the most prestigious, both on and off the pitch.
This day, an example of how Cristiano Ronaldo surpasses Lionel Messi outside the context of football, has come through Instagram, the most powerful social network of Cristiano Ronaldo in which he has 360 million followers, almost 100 million more than Messi, which has 278 million.

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