International Players

Cristiano Ronaldo and Lionel Messi, two of the most valued footballers on Instagram

Multimedia sharing social media Instagram is where many footballers make money as an individual and as a brand, and depending on numbers of followers and how much they charge per post.  

By Elijah Odetokun

Multimedia sharing social media Instagram is where many footballers make money as an individual and as a brand, and depending on numbers of followers and how much they charge per post.
 
Multimedia sharing social media Instagram is where many footballers make money as an individual and as a brand, and depending on numbers of followers and how much they charge per post.  
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Cristiano Ronaldo, Lionel Messi and Neymar Jr are three of the most followed footballers on social media platform Instagram and brand themselves so well that they charge huge money from sponsors and for ads placement, see the top 10 footballers who charge the most for each Instagram post.

 

10. Luis Suarez – $184,000

The Uruguayan super striker is a beast on and off the pitch and is a very skillful and powerful striker and has played for some of the best teams in the world including Liverpool and Barcelona. He currently plays for Barcelona La Liga rivals Atletico Madrid and helped the club win La Liga last season. He has 41.9m followers and charges $184,000 per post, making about $4m per year.

 

9. Zlatan Ibrahimovic – $200,000

The Swede giant is still going at almost 40 years. He's one of the most vocal and charismatic footballers of this generation. The player who calls himself a lion and doesn't compare himself to others has a large following of 49.3m followers on Instagram and charges $200,000 per Instagram and makes about $4m yearly. 

 

8. Mohamed Salah – $250,000

Mohamed Salah is currently the biggest African football export. He's reputable for his speed, quick feet, shooting techniques and powerful shots. He's regarded by colleagues and managers as a very humble footballer. He's a multiple time Premier League golden boot winner and African player of the year winner. He has $43.9m and charges $250,000 per post, fetching him about $4.7m.

 

7. Kylian Mbappe $320,000

Kylian Mbappé is the youngest on this list and one of football's most accomplished youngsters. He has won multiple league and cup titles in the French League, played a Champions League final as well as a World Cup winner with France amidst several other individual awards. He has 58.6 million followers on Instagram and charges $320,000 and makes about $5m yearly.

 

6. Paul Pogba $420,000

Paul Pogba is a player for Manchester United and Les Blues of France. He is a versatile midfielder that can play attacking and defensive midfield and a playmaker from deep. He is World Cup winner with France and has 48.3m followers on Instagram. He charges $420,000 per post and makes about $5m yearly.

 

5. Ronaldinho – $325,000

Ronaldinho is one of the most loved footballers and made many fall in love with football, he won many trophies and many individual awards, despite retiring in 2018, he's still one of those who makes most money from social media. He has 58.9m followers on Instagram and charges $325,000 per post from and makes about $7.5m from Instagram from sponsors and ads placement.

 

4. Neymar Jr – $722,000

Brazilian playmaker Neymar Jr is reputable for his pace, quick feet and trickery on the field as well his fashion on social media, all of which has made him marketable. He has 161 million followers on Instagram and charges $722,000 per post and he makes about $7.2million dollars from social media.

 

3. David Beckham – $357,000

Though retired as a professional footballer, David Beckham's career of glitz and glamour has made him one of the most marketable football stars of this generation. He is currently the owner of MLS club Inter Miami and recently increased his shares in the Club. He charges $357,000 and makes $10.7 million yearly.

 

2. Lionel Messi – $648,000

Six time Ballon d'Or winner Lionel Messi is second behind his long time rival Cristiano Ronaldo. The Argentine has 268 million followers on Instagram and other than posts of his family and club activities, Messi charges $648,000 per Instagram post from sponsors and from advertisement and makes $23.3m, about half of what Ronaldo makes.

 

1. Cristiano Ronaldo – $975,000

Cristiano Ronaldo is the most followed footballer on Instagram with 347 million followers and charges the highest money per post of any footballer. Since 2019, he has been charging $975,000 per post from sponsors and ads and he makes about $47.8m per year. Durin his stay at Juventus, he made more money on Instagram than what Juventus paid him as salary.

 


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