AC Milan secured a multimillion dollar deal with a company that also sponsors Lionel Messi

Pepsico owned Beverage Company will become the Official Sports Drink of the Rossoneri. This was confirmed on the sport official website that no one sports drink company in the world will now sponsor the men's and women's first team both in the Serie A and the UEFA Champions League. 

Both parties are connected by a ‘strong passion for innovation and sporting performance’ according to the released statement and Milan want to continue their journey with a brand that is known for innovative solutions, both through the Gatorade drink product and Gatorade Sports Science.

Gatorade, signed an endorsement deal with Messi in 2018 alongside his then teammate Luis Suarez as part of their 'Everything Changes' campaign. The drink is also the official drink of UEFA Champions League since 2015.

Gatorade contains essential elements required to guarantee a more efficient replenishment of fluids and electrolytes lost in sweat as well as helping to maintain endurance performance during sport by supplying muscles under strain with the required energy. Casper Stylsvig, AC Milan Chief Revenue Officer, said: “We are delighted to welcome an iconic brand such as Gatorade, which is a synonym for sporting performance, into our family of partners. This partnership with Gatorade fills us with pride because it is the result of the brilliant work done by the Club in enhancing the appeal of the AC Milan brand on a global level.”