New Bernabeu grants $430m to Real Madrid, what’s new Etihad income for City?

Real Madrid and Manchester City would be ready to live a massive economic race in the next few years, with both European giants trying to be hailed as an example of business in European football with the highest incomes in the continent.

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In this sense, Real Madrid’s president Florentino Pérez would have already develop huge plans for the new Santiago Bernabeu to raise great incomes by using the stadium to host cultural and sport events, which could grant at least $430 million to the Madrilean club in the 2024/2025 season.

According to the Spanish media, these events would include concerts of Taylor Swift, Duki, Manuel Carrasco, Luis Miguel, Karol G, and Aitana; a friendly football game facing Spain and Brazil, and three music festivals, while in 2025 it could also host NFL and NBA games, and a final of UFC.

However, Manchester City would also have plans for their new stadium, the club’s home ground renamed as Etihad Stadium in 2011 in a ten-year deal which according to the football finance expert Lukasz Baczek would be now ready to secure high money incomes with the ground’s naming rights.

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Following these sources, as a part of the club global partners, Manchester City would boast a number of high-profile partners, including the sportswear brand Puma, the cryptocurrency brand OKX, Japanese beer Asahi, car giants Nissan, and EA Sports among other 36 sponsors contributing to secure a record $100 million per year, which despite to be a huge amount, would be far from the $430 million expected by Real Madrid’s president Florentino Pérez with his indoor massive events at Bernabeu.