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The fortune that Cristiano Ronaldo earns from advertising alone

Cristiano Ronaldo's football career has been incredibly lucrative, but his earnings from advertising are in a league of their own

By Sebastián Hernadez

Beyond the Goals: Cristiano Ronaldo's Advertising Powerhouse. Photo: Instagram
Beyond the Goals: Cristiano Ronaldo's Advertising Powerhouse. Photo: Instagram
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Cristiano Ronaldo's prowess on the football field is undeniable, but his influence extends far beyond the sport. The Portuguese superstar has built a global brand that transcends football, making him one of the most marketable athletes in the world.

According to Forbes, Ronaldo's earnings from advertising alone are astronomical, dwarfing those of his rivals. In 2023, his endorsement deals with major brands like Nike, Herbalife, and Binance contributed significantly to his $136 million total earnings.

Ronaldo's Millions: The Staggering Fortune from Endorsements Alone

Ronaldo's appeal to advertisers stems from his massive social media following, his charismatic personality, and his undeniable success as an athlete. He is a global icon who resonates with audiences across different demographics, making him a valuable asset for any brand looking to expand its reach.

His endorsement portfolio is diverse, ranging from sports apparel and beverages to financial services and technology. Some of his most notable partnerships include:

  • Nike: A lifelong partnership that has seen Ronaldo release his own line of signature products.
  • Herbalife: A long-standing collaboration that aligns with Ronaldo's focus on health and fitness.
  • Binance: A recent partnership that reflects Ronaldo's interest in the world of cryptocurrency.

Beyond these major endorsements, Ronaldo also has numerous smaller deals with regional and local brands, further boosting his advertising earnings.

His success in the advertising world is a testament to his marketability and his ability to connect with audiences on a personal level. He is not just a footballer; he is a global icon who embodies success, determination, and style.

While the exact figures of his advertising earnings may vary, one thing is clear: Cristiano Ronaldo is a marketing powerhouse, and his fortune from endorsements alone is a staggering figure that puts him in a league of his own.


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