Ronaldinho: The Golden Legacy of a Football Legend
From dazzling in Barcelona to dominating legend matches, Ronaldinho continues to captivate audiences and secure lucrative deals worldwide.
Ronaldinho, the iconic Brazilian footballer and Ballon d’Or winner of 2005, has found a profitable avenue in participating in legend matches across the globe. Recently, the former PSG and Barcelona star headlined an event in Angers, France, demonstrating his continued allure as a global sports icon.
Sharing the field with other legends such as Sonny Anderson and Claude Makélélé, Ronaldinho was the main attraction of the event, organized by Jogo Dos Famoso. The match not only showcased football nostalgia but also featured a strong commercial foundation, with sponsors investing between €5,000 and €20,000 for advertising spaces.
A Lucrative Star on the Pitch
The event highlighted the Brazilian’s earning power, as Ronaldinho took home €220,000 for his participation, far exceeding the €2,000 to €15,000 paid to other players. His immense popularity continues to attract high-profile sponsors like Lamborghini, further cementing his reputation as a marketing powerhouse.
Beyond France, Ronaldinho has recently participated in matches alongside Portuguese legends and is slated for appearances in Eastern Europe and Cameroon in 2025. His brother and agent, Roberto Assis, negotiates these events for fees exceeding €300,000 per match, underlining the commercial success of the venture.
From Crisis to Comeback
This business model has played a pivotal role in Ronaldinho’s financial recovery following a severe economic crisis in 2018. Despite retiring from professional football, he remains an influential global figure. With nearly 150 million followers on social media, Ronaldinho serves as an unparalleled promotional platform for brands.
Additionally, his involvement in FC Barcelona’s legend matches ensures he remains in the spotlight, continuing to captivate audiences and deliver unforgettable performances.
- Event in Angers: Ronaldinho headlined a legends match, earning €220,000.
- Commercial draw: Sponsors paid €5,000 to €20,000, with brands like Lamborghini backing the event.
- Global influence: Nearly 150 million social media followers amplify his marketing value.
- Future plans: Scheduled matches in Eastern Europe and Cameroon in 2025, with fees exceeding €300,000.
- Financial recovery: Transitioned from financial crisis in 2018 to thriving post-retirement business ventures.
