More than Cristiano's $40M he makes with his water brand, the millionaire amount Messi earns with new sponsorship in US

Lionel Messi has a multiyear agreement with American retail company Lowe's. Messi has become a member of the Lowe's Home Team, which includes top NFL and NBA athletes "who have helped improve communities around the USA since 2020." Messi is the first footballer or soccer player to become a member of the Lowe's Home Team. While no specific number is disclosed for this new deal, Inter Miami's club sponsorship revenue is set to go over 15%. Sportico reports that the value of the club is at $1.02 billion. Messi's impact is shown since in 2022, their revenue was $55 million, but last year, when Messi arrived, it went up to $127 million.

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Messi spoke about his new partnership with Lowe's. The Argentine star said, "Football, like improving a home, is all about teamwork and helping each other. I'm happy to partner with Lowe's, a brand that understands the importance of collaboration and helping people succeed."

The Lowe's Vice President Gerardo Soto spoke about bringing Messi to the Lowe's team and said, "Messi is not only the best player in the world who can score a goal on a dime, but he’s also the top assister in history, with over 350 assists throughout his career. Partnering with Leo perfectly reflects Lowe’s shared passion for assisting our customers."

Sportico reports that during the Copa America this summer, Lowe's will give out "loyalty points' to their members every time Messi makes an assist in the tournament for Argentina, and selected Lowe's stores will host Copa America watch parties.

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Cristiano Ronaldo's possible earnings from his water company

Ronaldo launched his natural water brand called Ursu 9 last summer and is projected to earn more than $40 million. El Financiero MX reports that it is expected to sell around 50 million units in the first full year, and with each bottle averaging below that $1 price, it could meet over $40 million, which is only sold in Europe as of now.