Lionel Messi's new business apart from football

Lionel Messi, captain of the Argentina national team and global football icon, has taken his love for mate beyond the field with the launch of a special "GOAT Collection" in collaboration with Stanley, the renowned brand of thermoses and mate accessories. This partnership symbolizes Messi's deep-rooted connection to mate, a tradition that has accompanied him since his childhood in Rosario and has remained a constant throughout his career in Barcelona, Paris, and now Miami.

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For Messi, mate is more than just a drink—it's a ritual, a symbol of connection to his roots, and a habit he shares with family and friends. This personal bond with the beverage is now embodied in a customized line of products designed for mate lovers, merging functionality with a sophisticated, modern style.

The "GOAT Collection" – A Tribute to Tradition and Modernity

The collection is named after Messi’s famous nickname, "GOAT" (Greatest of All Time), and features unique designs tailored to the needs of mate enthusiasts. The main kit includes a rose-colored mate cup and thermos, both engraved with the iconic "GOAT" inscription. This product launch is not just a celebration of Argentina's beloved mate tradition but also a nod to Messi’s current team, Inter Miami, with the sleek design reflecting his connection to the club's colors.

The "GOAT Collection" will be available starting December 3rd on Stanley's official website and at exclusive stores in Argentina, including locations in Unicenter Shopping, Paseo Alcorta, Distrito Arcos, Nordelta, and Alto Comahue Shopping in Neuquén. The promotional video for the launch features Messi preparing a mate while reminiscing about his childhood in Rosario, with heartfelt images of his mother, Celia, preparing the drink.

Products in the Messi x Stanley Mate Kit

The line includes five products, each catering to different needs for enjoying mate:

1. Termo Mate System 1.2L: A versatile thermos with a top that functions as a mate cup and a continuous pouring system ideal for preparing mate.
2. Mate 236 ml: A traditional calabash-style mate made of stainless steel that retains heat with vacuum insulation.
3. Botella Iceflow Flip Straw 710 ml: A bottle designed to keep liquids cold for up to 10 hours, with a built-in straw.
4. Botellón Iceflow Flip Straw 1.9L: A large-capacity bottle designed for long outings, maintaining temperature for up to 20 hours.
5. Quencher Protour Flip Straw 1.18L: A thermal cup with a secure lid and "Flip Straw" technology, perfect for hydration on the go.