Just hours before playing against Venezuela, the new product launched by Lionel Messi

Global football icon Lionel Messi has added another string to his entrepreneurial bow with the launch of his own fragrance, "Messi Fragrances." The perfume, which was unveiled on Messi's official Instagram, is the latest addition to the athlete's growing business empire.

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The elegant 100ml bottle, designed to reflect Messi's sophisticated style, is now available for purchase on his official website. The fragrance has been meticulously crafted to capture the essence of the football legend, blending notes of [specific notes, e.g., citrus, woody, and amber] to create a scent that is both fresh and masculine.

“I’m thrilled to introduce my first fragrance,” Messi shared on social media. “I’ve always been passionate about fragrances, and I’m excited to share this personal project with my fans.”

For those seeking a more complete experience, Messi Fragrances also offers a special gift set. This includes the signature perfume, a luxurious travel bag, and a complementary body wash, all housed in a stylish gift box.

The fragrance's marketing materials position it as more than just a scent; it's an olfactory journey that mirrors Messi's remarkable career. The campaign emphasizes themes of ambition, determination, and the pursuit of excellence – qualities that have defined Messi both on and off the pitch.

Messi fragance Photo: Esquire Mexico

"We wanted to create a fragrance that reflects Messi's multifaceted personality," said the perfumer behind the scent. "It's a blend of sophistication and strength, designed to inspire confidence in those who wear it."

Messi's foray into the fragrance industry comes as no surprise, as athletes and celebrities have long recognized the power of personal branding. By launching his own fragrance, Messi is not only expanding his business empire but also deepening his connection with his fans.

The launch of Messi Fragrances is expected to be a major success, with fans around the world eager to get their hands on a piece of the football legend's personal brand. As Messi continues to make his mark on and off the field, his fragrance is poised to become a must-have for his dedicated following.