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FC Barcelona new Spotify singer sponsor, who it is and prices of past shirts

FC Barcelona collaborations with artists continues thanks to the partnership with Spotify

By Emmanuel Mendez

FC Barcelona had Rosalia, the Rolling Stones, and Drake on their shirts for Clasico games.FC
FC Barcelona had Rosalia, the Rolling Stones, and Drake on their shirts for Clasico games.FC

FC Barcelona and Spotify's sponsorship deal started last season in 2022/23. It was confirmed on March 15th, 2022, and some big changes were made. One of them was a first in Barcelona's history at their iconic Camp Nou was rebranded as it's now called the "Spotify Camp Nou." This $306M deal with Spotify will last for four years, and in 2022, Barcelona started partnering with musical artists to include their logos on the Barca jerseys for El Clasico games. The first artist was Drake's owl logo on the shirt, but it gave Barca no luck as they lost 3-1 against Real Madrid at the Santiago Bernabeu. Barcelona continued to include more artists for other Clasico games.

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Spanish singer Rosalia and the Rolling Stones were the recent artists that had their logos on the FC Barcelona jersey against Real Madrid. With Rosalia's shirt, FC Barcelona defeated Real Madrid 2-1 last March in La Liga. The Rolling Stones logo was used in the first El Clasico game of this season in the league, where Barcelona lost 2-1 at home courtesy of two Jude Bellingham goals.

The Rosalia "Motomami" shirts were on sale for $399 each. The club was selling around 1900 shirts, which made the club around $760k in sales. The Rolling Stones has a limited collection on the FC Barcelona online store. T-Shirts with the logo are worth around $45. A signed Limited edition FC Barcelona X Rolling Stones shirt is worth around $3k, which was sold out. With this financial success, Barcelona plans to have another popular artist have their logo on the Barca jersey for the next El Clasico league game.

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Karol G is set to be the next artist to partner with Barcelona for El Clasico

A club jersey source from FC Barcelona collection.com reports that Karol G, a Colombian singer, may appear on FC Barcelona's shirts during the next Clásico. The logo is being discussed, as the shirt has two potential ones. The next Clasico game in La Liga will be played on April 21st.


Emmanuel Mendez

Emmanuel Mendez

Football journalist for over three years with a Bachelor's degree in Journalism and Communications. I follow and cover the top five European leagues as well as MLS, Liga MX, the US National team, and the Seleccion Mexicana (Mexican national team). A professional writer and editor with over three years of experience. Work consists of sports writing, copywriting, and content creation with knowledge of SEO. Editing is also a skill developed from writing articles and content throughout tasks co...

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