
David Beckham, renowned for his style and as an ambassador for Tudor, also has a penchant for Rolex watches—Tudor’s prestigious sister brand. While he remains loyal to Tudor, he occasionally ventures into other luxury brands like Patek Philippe, as seen during his recent appearance in Miami.
Before the Christmas holidays, Beckham spent an evening in Miami alongside DJ Khaled, a fellow watch enthusiast. While Khaled sported an Audemars Piguet Royal Oak Perpetual Calendar in blue, Beckham opted for a dazzling Rolex Daytona Cosmograph, a model that has been a Rolex icon since its debut in 1963. This particular piece, however, is no ordinary Daytona.
The Rolex Daytona Cosmograph worn by Beckham is a "catalog-exempt" model, meaning it’s reserved for top-tier clients of the brand and requires deep pockets. According to watch experts, only 20 pieces of this exclusive model—nicknamed "Ruby"—exist.
What makes this timepiece so special? Its bezel is adorned with baguette-cut rubies, which also serve as indices on the watch face. Adding to the extravagance, small diamonds embellish the lugs and the area between the pushers and the crown. The 40mm case and bracelet are crafted from white gold, amplifying its opulence.
This luxurious accumulation of rubies, diamonds, and white gold doesn’t come cheap. The retail price is €500,000, but given its exclusivity, resellers are listing it for over $1 million. Such watches aren’t openly sold; they’re reserved for an elite clientele, further elevating their desirability.
This Rolex Daytona Cosmograph "Ruby" (reference 126599TRU) is similar to the one Roger Federer wore in New York in September—a masterpiece that only the world’s elite can access. Once on the wrist of a celebrity, it becomes a phenomenon in the collector's market.

01/09/2025

29/08/2025

27/08/2025

26/08/2025

26/08/2025

25/08/2025

21/08/2025

20/08/2025

20/08/2025

19/08/2025

18/08/2025

18/08/2025

15/08/2025

14/08/2025

14/08/2025

13/08/2025

13/08/2025

13/08/2025