By Kary Vargas
Attention, football world! Lionel Messi's fever seems to have a limit, or at least that's what unexpected moves by FIFA for the 2025 Club World Cup suggest. In a surprising decision, the organization has had to drastically cut prices for the tournament's opening match, which will pit Leo Messi's Inter Miami against Egyptian giants Al Ahly on June 14. What initially cost 349 dollars is now being offered for just 55 dollars, an indication of low demand that has raised alarms and sparked a debate: Is Messi losing his massive drawing power?
The tournament, which marks a before and after in the Club World Cup format by expanding to 32 teams, promised to be a resounding success, especially with the presence of the Argentine star. However, the reality of ticket sales for Inter Miami's debut match seems far from initial expectations.
Inter Miami, with Messi as its flag bearer, is preparing for its first major global test. Facing Al Ahly, an African powerhouse with a passionate fan base, promised an attractive duel. Nevertheless, FIFA's initial pricing strategy, which set tickets for the opening match at 349 dollars, has proven to be a misfire.
This scenario has sparked a fascinating and somewhat controversial debate: Does this mean the 'Messi effect' is no longer as potent as before? It's a complex question.
On one hand, Messi's trajectory in MLS with Inter Miami has been marked by sold-out stadiums and an exponential increase in interest in football across the United States. His impact is undeniable. However, the Club World Cup situation might be different.
Beyond the debate about Messi, this situation is a wake-up call for FIFA. If the opening match featuring one of the greatest players in history fails to sell tickets at premium prices, what will happen with other less high-profile encounters? The pricing strategy and logistics of the expanded Club World Cup will need to be reviewed.
For Inter Miami and Messi, the challenge now is to turn the disappointing start in the stands into a convincing performance on the field. On June 14, against Al Ahly, they will not only be playing for qualification but also for the opportunity to demonstrate that, despite the initial low demand, the spectacle on the pitch remains top-tier.
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